A decisive NO to added sugar

Enjoying healthy food and drink is no longer just a fad. An increasing number of people are becoming aware of the importance of healthy eating, which is why they have been reducing the amount of processed foods on their menu, especially foods containing large amounts of added sugar and fat. Comparing stores today and a few years ago, we can now notice a significantly wider selection of organic and eco-friendly foods and a noticeably reduced number of products that are not recommended by nutritionists.

Some producers go a step further, as they are aware of their responsibility to safeguarding health. They do not adapt to what is popular or of immediate interest, but are rather truly aware of the importance of healthy eating. They understand that it is important to be honest with their customers and sometimes educate them about how to eat in an even healthier manner.

Sugar: the silent killer

The harmful effects of drinking sugary drinks include dental diseases, diabetes, decreased bone density, high blood pressure, blood fats metabolism disorders and obesity.

According to an OECD report from a few years ago, Slovenia ranked fourth among the overweight nations. It is even more worrying that Slovenian children drink the highest number of sugary drinks compared to their European peers. As we know, sugar is one of the major causes of obesity, and the latter is a major risk factor for serious health problems such as diabetes and cardiovascular diseases.

Even foodstuffs that are considered to be healthy often contain added sugar, as some producers want to enhance the flavour of the product, if not the addiction of consumers. Namely, it is known that sugar in humans stimulates the sense of comfort. Thus, when the individual ingests sweet food, they unconsciously associate the feeling of comfort with the ingested foodstuff and wants to buy it again in the future. A mechanism similar to that of drugs is at stake.

The harmful effects of drinking sugary drinks include dental diseases, diabetes, decreased bone density, high blood pressure, blood fats metabolism disorders and obesity.

A decisive NO to added sugar

Although the independent profession generally agrees that efforts should be made to reduce added sugar in food, the country, which should take care of the well-being of its citizens, it is still running in circles. This, however, does not prevent individual producers from committing themselves to reducing the amount of added sugar in their products.

This resulted in a liability pledge to improve the product composition and a commitment in the field of energy output, with which the signatories undertake to reduce the added sugar content and continue the trend of reducing the energy output of the added sugar products. At the same time, the signatories undertake to devote additional resources to the promotion of products of improved composition.

Krepko Dairy is also one of the signatories of the product composition liability pledge. Director Sandra Turnšek explained that to the company, such a pledge represents a logical continuation of the dairy’s commitment to offering healthy dairy products from Slovenian milk. “All the products of the Krepko Dairy are already free from added sugars and we are committed to continuing to ensure this in the future,” she said at the signing ceremony.